Transcript
0:00Do you wanna grow on TikTok?
0:01I've worked in marketing for five and a/2 years,
0:02and I currently don't work for a company.
0:04So I'm gonna spill some secrets that shouldn't be secrets,
0:06because realistically,
0:08girls help girls. Every single time I come on to this app,
0:10there is at least one person telling me how to grow on TikTok,
0:14how to grow on Instagram, and how to grow on Facebook.
0:16They are three completely different entities.
0:18And the only thing that they have in common
0:19is that Instagram and Facebook are run by meta.
0:23That is it. They do not perform the same.
0:25They are not the same.
0:26So today we're gonna talk about TikTok and TikTok only.
0:29Let's get into it. First things first,
0:31find out your target audience.
0:33The moment that you know your target audience,
0:36the world is your oyster.
0:37I'm gonna say something that's a little bit controversial here.
0:40When you're finding your target audience,
0:42you kind of have to be a little bit stereotypical.
0:45Don't get mad at me now if I'm selling you a power tool.
0:49This is my power tool. It's not.
0:51It's a remote control. Who's gonna buy this power tool?
0:53People that will buy this power tool.
0:55Stereotype incoming. Men,
0:58builders, tradies.
1:00Now, age range 18 to 70 something.
1:05That is a big bracket. But you know what they all have in common?
1:09They're men. What do men like?
1:11Women. Stereotype.
1:12We've got a stereotype here.
1:14Moment that you know that stereotype.
1:17You can sell what you wanna sell.
1:19You do.
1:20A video of a girl standing there holding it can be fully covered.
1:24Because obviously we're targeting men.
1:26You gotta get into the mindset of a man.
1:28What a man would watch.
1:29Every single girl has gone onto their man's phone
1:32and what's been on there? Women, Instagram,
1:34TikTok, women.
1:35So what do you need to show them? Women.
1:38You show them a woman, you show them with a power tool.
1:41But what you do is you give that woman information.
1:43You don't just sit there and go, oh,
1:45this is the. This is a drill,
1:47and it has, like,
1:48Phillips and stuff. No,
1:50you give them all of the specifications.
1:53You break it down granular.
1:56You make that girl know every single thing about that product,
2:00even if it's scripted. And the men in the comments will be like,
2:04holy shit, A woman's never said anything like this to me before.
2:06What will happen is they will keep seeing these videos,
2:10and then all of a sudden, they'll go,
2:12oh, fuck,
2:13my drills broke. I need a drill.
2:15Who's that girl again? On TikTok,
2:17you'll come up, because guess what?
2:19You're consistent. You're posting twice a day. Hello,
2:23they're buying your drill.
2:24TikTok is an algorithm that likes consistency.
2:27But not consistency. As in,
2:29post 30 times a day. Because that might work,
2:32but it's also a load of shit.
2:33TikTok works on patterns.
2:35If you set up your pattern To be posting once a day or twice a day,
2:41five days a week, and you have Saturday and Sunday off.
2:44That's your pattern. TikTok will like that.
2:46It likes consistency. Let's talk about the girly side of things.
2:50As my girlies, we are here.
2:52We are Juan. We are friends.
2:54If you're promoting yourself and you want to get into beauty, hair,
2:59makeup, anything to do with that,
3:01you know that your target audience is females.
3:04Stereotypically, women don't like seeing over sexualized women.
3:08Don't over sexualize yourself
3:11unless you wanna grow in a male dominated field.
3:14If you want to target women,
3:16target women. Women like honesty, transparency.
3:21If you come across as genuine,
3:24people will like you no matter what you look like.
3:26Now we know who we're targeting and how to target them.
3:30Now it comes down to the editing.
3:33With the editing, you can quite literally do anything.
3:37You can post any video that you want
3:41as long as you have SEO on that video.
3:45What is SEO? Search engine optimization.
3:47Now people think that SEO means,
3:50I'm just gonna write something to do with what it is
3:53that I'm doing in this video
3:55in the caption and then max out the 5 hashtags. Just do like FYP F
4:05right there. Thank you very much.
4:08CO is actually behind the video.
4:12What you do is when you're editing,
4:15you have finished, cut in,
4:17clip in, zoom in
4:19all of the actual videos on that clip.
4:21And you're in that little zone.
4:23You click on text. Whatever your videos are related to.
4:26Say you're doing a get ready with me on the screen.
4:31Type GWM. Separate
4:33different text box. Okay.
4:35On top of each other in the middle of the screen.
4:37I'll put an example up as I'm talking now.
4:40Get ready with me. Get ready with me for the day.
4:42Light, natural makeup.
4:43Get ready with me for the day.
4:44Hair and makeup. Get ready with me.
4:47Now you've done that,
4:47you're gonna swipe that across the screen to the black box
4:52off the side. This will not come up in your video.
4:55No one will see this. This is SEO.
4:58So that TikTok knows who to show your videos to.
5:01TikTok is a search engine.
5:03You need to give TikTok the search that people would search
5:08in your video. So as if you're gonna go and post a video,
5:11you write your caption.
5:12Your caption now needs to be something to do with the SEO
5:17that you've now put behind the video.
5:19Get ready with me today, gang.
5:21Let's get ready for the day.
5:22First day. Get ready with me.
5:24Let's do our makeup together.
5:25Then you use your hashtags strategically.
5:29GWM get ready with me for the day.
5:32And you click on it. Realistically,
5:34you do not want to be using any hashtags under 100,000 k views.
5:40If you're too broad with your hashtags,
5:43TikTok will pump them out to the FYP.
5:46That Could land on a man's page.
5:48He now is not gonna watch that.
5:49Skip past it. That has just told TikTok that your video is not good.
5:53Even if it is good, use your hashtags strategically.
5:57I always add an FYP at the end of my hashtags
6:01because TikTok goes through each of them hashtags.
6:05And then when it gets to the FYP,
6:06the girlies that have seen the videos and have liked the videos
6:10and have engaged with the videos.
6:12It will then put it on the FYP of girls who have also searched that.
6:16Now your work is not done once you've clicked post.
6:20And I see that all the time on my TikTok and it drives me insane.
6:24But it is true. TikTok likes a good community member.
6:27What does that mean? That means that
6:29not only do you have to comment back
6:32to people that have commented on your videos
6:34and like their comments, it doesn't want you deleting comments.
6:37It does not want you deleting your videos,
6:40but it does mean that it wants you to comment on other videos
6:45similar to yours from other people.
6:48TikTok is about community.
6:50It is about being together as one.
6:53If you're a good community member,
6:56TikTok rewards you if you do what I have explained.
7:00It might not be instant, but it will work.
7:03And a lot of people will sit there and go oh well.
7:06I tried it on a video and it didn't work
7:08whenever I've worked for a company.
7:10I have a three to six month testing period of content.
7:15Three to six months? Sometimes it only takes two weeks. And
7:21you're up, you're flying.
7:23It can take a while when you're figuring out your target audience.
7:27I hate this phrase, but it's so true.
7:28People buy from people.
7:30If you're a business who refuses to have a face of the brand,
7:35you're gonna foul. You are going to foul.
7:37People like stories the moment.
7:39With everything that's going on with AI,
7:42people only want people done.
7:45This job from when TikTok wasn't even a thing,
7:48and now I'm at 200 K after 5 months of being stuck at 20 K for a year.
7:58Because I took it seriously.
8:01I created a schedule.
8:03I worked out who my target audience was and what my girlies,
8:06my friends on here, wanna see.
8:08And I post it. And yes,
8:10sometimes my videos might flop.
8:12Social media is not linear.
8:15Just because a video flops
8:16does not mean that you should not post that next video the next day.
8:19And realistically,
8:20all you need is five different types of videos that work.
8:265 if you're a gym girl, so many things that you can do.
8:30Let's get ready for the gym.
8:32Now you've got the girlies that like the let's get ready with me's
8:35that might go to the gym or might not go to the gym.
8:37Girlies love a get ready with me
8:39what I eat In a day.
8:40What I have for breakfast this morning
8:42doesn't have to be a what I eat in a day.
8:43Could be anything to do with food.
8:46How I track my macros, why I calorie count,
8:48why I might not calorie count.
8:51My favourite brands. Why?
8:52These are my favourite brands.
8:54Trying out new brands. Is this squat proof?
8:57That's trying out. Trying out X leggings,
9:00trying out X shorts from X company.
9:03Are they squat proof? Are they sweat proof?
9:05Can these withstand an hour on the Stairmaster?
9:07How I got to an hour on the Stairmaster?
9:10It's not always how I grow my glutes
9:14cause everyone's doing that.
9:15Think of something new.
9:16Think of what you question when you started working out.
9:21If I was somebody who was starting the gym again,
9:24my first portal call would be going to oneractive
9:27and buying this range.
9:33Why? Quality workout gear is important.
9:35And make sure that if you're talking about a brand in the video,
9:41tag the brand, tag the owner.
9:44That's being a good community member.
9:47You can do so much on this app and it can create so much freedom.
9:52You just need to use creativity.
Mind Map
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Viral Breakdown
Hook (first 3 seconds)
- What happens verbatim in the opening line: "Do you wanna grow on TikTok? I've worked in marketing for five and a/2 years, and I currently don't work for a company."
- What type of hook pattern it is: Question + Credibility + Tease of Secret
- Why it makes viewers stop scrolling: It directly targets the viewer's core desire (growth), instantly establishes authority ("5.5 years in marketing"), and creates intrigue by promising insider secrets from someone no longer bound by corporate silence.
Emotional Rhythm
- Curiosity & Promise (0-10s): The hook sets up an "insider reveal."
- Frustration & Relatability (10-20s): Calls out generic, flawed advice ("how to grow on TikTok, Instagram, Facebook... They are three completely different entities").
- Empowerment & Direct Instruction (20s-2min): Provides a clear, controversial framework ("you kind of have to be a little bit stereotypical") with vivid, gendered examples (selling power tools to men, beauty to women).
- Climax Moment (2:15-2:30): The reveal of the "hidden" SEO tactic—putting text off-screen for the algorithm. This feels like a true trade secret.
- Relief & Roadmap (2:30-end): Shifts from tactics to mindset ("people buy from people," "social media is not linear"), offering encouragement and a sustainable system ("all you need is five different types of videos that work").
Keyword Density
- Target audience (Repeated 6+ times) - Core strategic concept; drives search and algorithmic categorization.
- TikTok (Repeated 10+ times) - Primary platform keyword for reach.
- Stereotype / stereotypical (Repeated 4+ times) - Creates controversy and emotional pull (shock, recognition).
- SEO (Repeated 5+ times) - Buzzword that signals valuable, "advanced" knowledge.
- Community / community member (Repeated 4+ times) - Drives algorithmic favor (engagement signals) and emotional resonance (belonging).
- Consistency / pattern (Repeated 3+ times) - Key for algorithmic reach and creator mindset.
- Girlies (Repeated 5+ times) - Fosters in-group identity and strong emotional pull for the target audience.
- Video(s) (Repeated 10+ times) - Fundamental content term for the algorithm.
Why It Spreads
- Sells the Dream While Demystifying the Process: It frames TikTok success as a creative, achievable system ("you just need to use creativity") rather than magic, making growth feel accessible. Concrete lines: "all you need is five different types of videos that work," "I'm at 200 K after 5 months of being stuck at 20 K."
- Uses Controversial, Memorable Framing to Teach Core Strategy: The "stereotype" section is jarring and shareable, but it effectively teaches audience targeting. Lines like "What do men like? Women. Stereotype." are provocative and stick in memory, driving discussion and saves.
- Reveals a "Hidden" Platform Hack: The off-screen text SEO tactic feels like an industry secret being "spilled." This creates immense perceived value. Lines: "This will not come up in your video. No one will see this. This is SEO."
- Builds a Powerful "Us vs. Them" In-Group: The creator positions herself as a "girlie" spilling secrets for "girls help girls," against vague "gurus" and faceless corporations. This builds fierce loyalty and sharing within the community. Lines: "realistically, girls help girls," "As my girlies, we are here. We are Juan. We are friends."
What You Can Steal
- Hook with "Declassified Intel": Combine a direct question ("Do you want X?") with a credibility badge ("I did Y for Z years") and a promise to reveal what "they" don't want you to know. This formula works for any niche.
- Teach Strategy Through Provocative, Concrete Examples: Don't just say "know your audience." Show it with a stark, slightly uncomfortable stereotype (e.g., "Selling power tools? Men buy from women who know specs."). It makes the lesson unforgettable.
- Include One "Behind-the-Curtain" Platform Hack: Reveal one specific, little-known technical or optimization tactic (like off-screen text for SEO). This segment becomes the "proof" of your expertise that viewers will clip and share.