Transcript
0:00Journaling will change your life.
0:01Buying 20 new leather cover journals will not.
0:05Welcome to de-influencing you,
0:07where we step away from the edge of over consumerism and try to indulge in
0:12in trends intentionally and in a way that will actually enhance your life.
0:18Today we're talking about journal ecosystems.
0:21I am by no means a general ecosystem hater.
0:24Here is my journal ecosystem that I put out last year,
0:27where you can see I have tons and tons and tons of journals
0:31for what I call the micro and macro of life.
0:35But what does concern me is when I'm scrolling and I see video after video of
0:40people buying journals leather covers
0:43Multiple Louise Carmen's hobonichis
0:47All in order to follow the newest trend
0:50when I know in a couple of months it'll just be collecting dust on the shelf.
0:54In our world today, we cannot afford to be be wasteful,
0:58and we cannot afford to just mindlessly participate in things.
1:03So let's talk about how it can be intentional
1:05and how you can actually build a journal ecosystem that you will actually
1:10potentially use or not,
1:12because it just might not be your thing.
1:14First, I want you to take stock of what you already have.
1:17Journals that you have maybe from 10 years ago in high school,
1:20like I do. Planners that you've used over the years,
1:23spiral notebooks, binders.
1:26What stationary journaling things do you already have?
1:30Because one, we wanna figure out what you have so that you can reuse it,
1:35upcycle it. Like for me,
1:36I'm using my notebooks from high school.
1:39I turned them into junk journals
1:41instead of going out and buying new junk journals,
1:43because I wanna preserve those pages,
1:45but I also don't wanna just buy a bunch of new things.
1:48Also, we wanna take stocks that,
1:50you know, what worked for you before and what didn't work for you.
1:54I think this is especially true when you're talking about a planner.
1:57Looking at planners that work for you.
1:59Like, do you like a monthly spread?
2:01Do you like a weekly spread?
2:02Do you like a daily spread?
2:04I know that I really like a weekly spread.
2:06That is vertical and has like the time stamps on it
2:09because I think that's just how I already perceive time
2:13and imagine it in my head,
2:15so it makes sense on paper for me.
2:17I do know that I don't like pre done to do list or habit trackers
2:22because I like a pretty blank slate
2:25in order to put in all of my different stuff
2:27and how I use my planner. Day to day changes and so I need that flexibility.
2:32Also, depending on what season of life I'm in,
2:35I heavily rely on Google Calendar.
2:38And so different things are used in Google Calendar versus in my paper planner.
2:42First time I ever finished a planner and use it all the way through
2:45was when I was in real estate
2:47and I made it myself on Canva,
2:48printed it and binded it. And it was because it was customized to me.
2:53So just a side note, always remember that even if you get a planner
2:57that doesn't necessarily work for you,
2:59use washi tape, use sticky notes,
3:02cross things out, use stickers,
3:04and make it yours. After we take stock and we know what we have and what we want,
3:09then we can start small. Before you go out and buy 10 different journals
3:15for all of these different things,
3:17either start with what you already have,
3:19or maybe get one or two
3:20and start with a daily practice that you're going to want to implement.
3:24So Are you doing morning pages?
3:27Are you using a daily planner?
3:28Are you just kind of journaling and archiving your life?
3:31However you wanna use it,
3:32start small and then you'll naturally find ways to extend it and say, hey,
3:38I've been journaling about these different kind of topics,
3:41but I wanna separate it from my morning pages.
3:44There is a reason to get a separate journal.
3:46Or there's maybe a specific topic that you wanna really research about.
3:50There's a reason to maybe get a separate journal.
3:53This way you're creating that ecosystem naturally
3:58and are more likely to actually use it
4:02than being overwhelmed by all of these different things
4:05that you're supposed to be using on the daily
4:06that you don't even know if you'll really use.
4:09I also want you to try before you invest,
4:12kind of like try before you buy.
4:14So maybe you go get a planner from Dollar Tree and you're.
4:19I know you're like Ali, I.
4:20I want a cute one. If it's cute,
4:22then I'll use it. Well,
4:23TBD on that, but you can make anything cute.
4:28Print images out of the library and modgepodget onto your Dollar Tree planner
4:32and then boom, it's cute.
4:33And you can start small
4:35and see whether that is a kind of spread that you wanna use,
4:39the size that you wanna use
4:41a 5 B 6 slim passport. All these different things contribute to how you use them
4:48and how often you're gonna reach For something,
4:51then once you know size,
4:53style, layout,
4:56you can go ahead and invest in something that's maybe a little bit more durable
5:00and maybe a little bit nicer and cuter.
5:04This way
5:04you also learn whether you would actually use something like a Louise Carmen.
5:09You start with something cheaper off of Etsy
5:11or kind of DIY your own in a cheaper away.
5:15You'll see if you even wanna carry around that many notebooks or not.
5:20And if you would even use the leather cover or not.
5:23Which is what I did actually.
5:25I got a cheap one off Etsy last year,
5:27customized it, put my charms on it before it was all trending,
5:32and used it the last year to make sure.
5:34Hey, is this something like I would actually use?
5:37And it is, which is great,
5:39but I could have potentially wasted like $300.
5:42And lastly, just know that it takes time.
5:46Most of the people that have real journal ecosystems,
5:49before it was even called a journal ecosystem,
5:52like myself, have been developing these habits over years.
5:56In my journal Ecosystem Video,
5:58I talk about journals that I'm planning to use for decades.
6:02So it's okay to take your time and figure out what actually works for you.
6:06Doing all of these steps is gonna help you build an actual practice
6:10that you can actually implement
6:12until you can actually journal,
6:14which does actually change your life and also can be a great archive
6:19and Resource to leave for the future.
6:21So I promise you,
6:23you do not need to go out right now and get three Midori notebooks
6:26and a hobonichi and a Louise Carmen
6:28in order to live your best life in 2026.
6:32It'll be so much more impactful for you and the environment
6:36and our world in itself if you take stock,
6:40take your time, start small and try before you invest.
6:46Let me know what you think.
6:47And if you wanna get inspiration but not influence,
6:51check out my journal, ecosystem.
6:53Just for perspective, not influence.
Mind Map
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Viral Breakdown
Hook (first 3 seconds)
- O que acontece literalmente na abertura: "Journaling will change your life. Buying 20 new leather cover journals will not."
- Tipo de padrão de hook: Contraste + afirmação ousada (bold claim), com uma negação inesperada logo na segunda frase.
- Por que faz o espectador parar de rolar: A primeira frase valida algo que o público já ama (journaling), e a segunda ataca diretamente o comportamento que ele está vendo em todo o feed (comprar cadernos de couro). É uma "alfinetada" reconhecível — o espectador se sente visto (ou levemente culpado) em menos de 3 segundos, e a tensão entre "isso muda sua vida" e "isso não muda" força a continuação.
Emotional Rhythm
- Curiosidade (0–10s): "Welcome to de-influencing you" + a promessa de "indulge in trends intentionally" cria expectativa de um contra-discurso.
- Validação / alívio (10–25s): "I am by no means a general ecosystem hater" — ela se posiciona do lado do público, mostrando o próprio ecossistema. Baixa a guarda.
- Tensão / crítica (25–45s): "video after video of people buying journals... collecting dust on the shelf" + "we cannot afford to be wasteful". Aqui nasce o desconforto: o espectador reconhece o próprio consumo.
- Empoderamento prático (45s–2min): Passo a passo ("take stock", "start small", "try before you invest") transforma culpa em ação. Ritmo de lista, cada item alivia a tensão anterior.
- Ressonância / identificação (meio): Histórias pessoais — "notebooks from high school", "first time I ever finished a planner... in real estate... made it myself on Canva". Humaniza e ancora autoridade.
- Clímax: O momento "try before you buy" com o exemplo do Louise Carmen — "I could have potentially wasted like $300". É o pico de tensão financeira e o ponto onde a mensagem anti-consumo vira conselho concreto e mensurável.
- Fechamento / twist retórico: "you do not need to go out right now and get three Midori notebooks and a hobonichi and a Louise Carmen in order to live your best life in 2026" — repete os objetos do desejo e os esvazia. Fecha com "take stock, take your time, start small and try before you invest" (ritmo de mantra).
Keyword Density
- journal / journaling — palavra-âncora; carrega tanto alcance algorítmico (nicho enorme) quanto apelo emocional (autocuidado).
- ecosystem / journal ecosystem — termo de nicho que gera identificação imediata com quem já consome esse conteúdo; funciona como "senha" de comunidade.
- planner / spread (weekly, daily, monthly) — palavras de busca de alta intenção; puxam o público de organização/produtividade.
- Louise Carmen / Hobonichi / Midori — nomes de marca que disparam reconhecimento e polêmica (marca = alcance + comentários).
- buy / buying / invest / consumerism — o eixo temático do vídeo; "invest" suaviza e "consumerism" moraliza.
- start small / take stock / take your time — frases-mantra repetidas no fim; são as que ficam na memória e geram compartilhamento.
- Alcance algorítmico vs. emoção: "journal", "planner", "Hobonichi", "Louise Carmen" puxam busca e retenção (SEO de nicho). "Consumerism", "wasteful", "change your life" e "start small" puxam a emoção e o compartilhamento — são as que fazem alguém mandar o vídeo para uma amiga.
Why It Spreads
- Contradiz o feed que o espectador está vendo. A fala "video after video of people buying journals leather covers... All in order to follow the newest trend" nomeia exatamente o comportamento dominante — o vídeo vira o "antídoto" que as pessoas procuram depois de se sentirem sobrecarregadas.
- Autoridade construída por vulnerabilidade, não por perfeição. "I could have potentially wasted like $300" e "I'm using my notebooks from high school" mostram que ela também erra e também consome — isso remove a barreira do "ela é diferente de mim" e aumenta a confiança.
- Nomeia marcas específicas. "Louise Carmen", "Hobonichi", "Midori" criam polêmica de nicho e comentários ("eu tenho um Louise Carmen e concordo/discordo") — o algoritmo ama discussão identificável.
- Entrega valor acionável, não só crítica. "Take stock, start small, try before you invest" dá ao espectador um roteiro de 3 passos — conteúdo salvável, e salvamentos são sinal forte de viralização.
- Frase de encerramento memorável e repetível. "You do not need... in order to live your best life in 2026" e "take stock, take your time, start small" são feitas para serem citadas, printadas e repostadas.
What You Can Steal
- Abra com um contraste de duas frases. Valide o que o público ama e ataque o comportamento exagerado em seguida ("X muda sua vida. Comprar 20 Y não muda."). Isso prende em 3 segundos e posiciona você como voz crítica.
- Use o "try before you invest" como estrutura de vídeo. Mostre o passo barato/testável antes do passo caro, com um exemplo pessoal concreto (valor em reais/dólares incluído). Isso gera salvamento e comentários de gratidão.
- Feche com um mantra de 3 a 4 palavras repetido no início e no fim. ("Take stock, take your time, start small.") Repetição cria memorabilidade, e memorabilidade é o que transforma espectador em compartilhador.
