Transcript
0:00Welcome back Vogue. My name is Sunday Kalaharis
0:02and today I'm gonna be showing you my deepest,
0:05darkest beauty secrets
0:07and that's why I'm wearing my Victoria's secret robe.
0:10I have all the Victoria's secrets.
0:12This is the iconic video that you guys have been asking for.
0:15Just to stay on the aesthetic theme,
0:17I have made a very beautiful fruit bowl for us to eat together
0:22while we do our makeup. I just feel like figs give like
0:26like figs give like yeah,
0:27and I did eat half the bowl before I started this video.
0:30It was a lot more full than this.
0:33First of all, my No. 1 and top beauty tip over any makeup and anything
0:37is hydrated skin if you like.
0:39The more hydrated I am, the more my skin feels it.
0:45Speaking about hydration, I have really bad eczema
0:47and a lot of freaking products destroy my skin
0:50like I'm not joking.
0:51I like try a new viral product and it will destroy bro pull my skin
0:58you would touch it and it feels like sandpaper.
1:00It's really bad. If I stick with the skincare product
1:03that means that it is me approved
1:05and my whole family will start using it.
1:07Demetrius Ellie, they use the same skin products as me.
1:10I use LA Roche Posay.
1:12They have a lot of products that are made for really sensitive skin.
1:15I caught a cold and and I've been so inflamed and stuffed up
1:20and I haven't Been able to sleep.
1:22So my under eye bags look like
1:24I have tried to pull the 24 hour challenge
1:27and not sleep at all.
1:28And also it's my first time seeing these eye patches.
1:31So fingers crossed I don't have a reaction to them.
1:35But let's start off by applying moisturizer.
1:37I'm not even joking. Demitra will rub her skin so aggressively.
1:42You know those like memes about how guys wash their face?
1:45That is how Demitra washes her face.
1:47I don't care if she shows you washing her face on camera
1:50and it looks super like petite and like really like elegant.
1:53It's like she wants to rip off her.
1:56It's insane. Like I've never seen anybody do that.
1:59I like to be really gentle with my skin.
2:01I feel like because how sensitive it is as well.
2:04I don't want to irritate it because my lips are so crusty dry.
2:08I like to apply Vaseline like 5 minutes before I start my makeup
2:12minimum. I can't find my Vaseline.
2:14So right now I'm using this like pink Juicy Tubes lip gloss.
2:20I do not want to come on here with crusty ass lips
2:23guys and get clipped. Yeah,
2:25also this smells so good. Next step is concealer.
2:28And I use really fits the trend going on with my under eye bags.
2:33I actually don't look that dark right now.
2:34So I look like I'm just being dramatic.
2:37But I promise you they were so dark this morning.
2:40Um, I use three concealers.
2:41Three, yeah,
2:42two different colors of the Maybelline
2:44and then I use the hourglass concealer.
2:46I have a crazy backstory with my concealers.
2:50I used to give flashback Mary or like,
2:52you know,
2:52those like really white under eyes that like are just right here.
2:56I would give like just pure white,
2:58like white, no blending,
3:01no fuck all like I don't know what I was on.
3:04I first start off with the Maybelline in shade 1,
3:0710 in a corner of my under eyes and then the outer end like right here.
3:11Okay, I got half my fucking hair in that.
3:13And then I will go in with the darker color 1,
3:1720 and do like right here.
3:20Oh my God,
3:22I'm a fucking dumbass. I actually forgot to step on my makeup routine.
3:26I forgot my skin tint. What the fuck?
3:29Like the only day I'm like teaching someone to do makeup,
3:31I fuck up my own makeup routine.
3:32Um, I will just put on concealer like on everyday basis
3:35but like
3:35if I'm going out and I wanna look extra good and like skin on fleek.
3:42So I start off, I usually start off hourglass in shade
3:48oh, shade 3
3:49and I know Demetri and Ellie use the darker one
3:52and I don't put a lot on. I have texture issues.
3:55I hate feeling like I have makeup on my face.
3:57I will not be able to move.
3:59I also do this. With clothes
4:01but if I feel the makeup on my face
4:04I will just like
4:05actually become like kind of paralyzed and not be able to move
4:08and I feel like really gross.
4:10Holy fuck I actually just choked on my own spit beauty blender.
4:15It's okay guys if you get in your hair honestly
4:19this leaves such like a dewy kind of finish
4:22and I've been breaking out on my cheeks
4:24because I've been popping them and um
4:26making it worse so yeah
4:30a little bit of the hourglass in shade vanish just right here
4:35not that much this is pretty high covered. Wow
4:38my dumbass has not been fucking filming for the last 10 minutes
4:42doing my makeup. Get ready without me.
4:44Oh my God. Okay
4:46well I don't even know wait
4:48let me check when I stop what I just did
4:50but you guys didn't see because I am a dumbass is I applied
4:54I'll just apply more because there's never too much contour.
4:56I use the brand uh
4:58Charlotte Tilbury shade medium and I will put it right here
5:02right here and then I put it right here
5:07to look snatched as fuck and then across my nose
5:11and it's really important to do a really thin line
5:12I look more snatched with a thin ass line. Okay
5:16right here right here
5:17right here except I did it darker and then I blend it upwards again
5:22another hack to have a snatched ass motherfucking face
5:26I Use again Charlotte Tilbury Blush in shade Pink Gasm.
5:30Oh, did I tell you the brush?
5:32The brush I use is I bought it.
5:35I'm not even joking like 50 fucking times I dropped this baby.
5:41I've lost it. I've done everything to it.
5:44Like I don't know why I cannot maintain keeping this brush
5:48but I will always come back to it and I'll always buy it
5:50cause it's so damn good.
5:52It's so damn dry and why the fuck is it snowing already?
5:54Why is it snowing? I will blend the second layer of concealer.
5:59This is a major tip. I like to let it it
6:01because I feel like I can use less and it still be high coverage.
6:05And if you thought that we were done with the blush,
6:08no baby, no baby.
6:09Next blush I'm gonna use is the Patrick Todd and she goes to the gym.
6:13I love to blend blushes.
6:15Like I feel like there is no singular blush that is the perfect colour
6:19and I feel like we need to create one
6:21like my sisters
6:22and I need to come up with this exact colour that I'm putting on my
6:25face right now
6:25like together. I feel like I do that with all of my makeup.
6:28I don't use just one. Okay,
6:31I did not blend my concealer.
6:32Hold on.
6:34Blending is so important guys and I'm giving like chopped as fuck.
6:37It's because I'm in a rush and I did not
6:39Blend my makeup properly when I'm giving like my best makeup jobs
6:43I go crazy with the blend
6:45like I don't stop until it's like fused into my skin
6:48now it's time to powder the under eyes
6:51I use from Jovani or Jovani
6:53how do I spell it and this is like where the magic happens
6:56and this is like where my under eyes like actually disappear
6:59I'm out so I'm not putting as much as I usually do
7:01not that under eyes are a bad thing
7:03like sometimes it's a vibe
7:05I I feel like my under eyes ruin the fucking vibe
7:07they've been so damn dark bro
7:09this is actually giving magic trick like where the fuck did they go
7:13while we're waiting I'm gonna do lip liner
7:14I just wipe my lip gloss on my hand
7:17I also use like 5 bajillion lip liners to make one colour
7:22I'm gonna start off with this is one of my favourite I if you know
7:27you know but in one of our videos
7:28Mia lost my makeup bag and I want to knock the out of her
7:32because this is the lip liner that she lost
7:35I didn't know what it was called because Ellie gave it to me
7:37and I don't like for makeup that she didn't want
7:39and I guess it's Liz say Wadi a
7:43I'm sure I did not pronounce that correctly
7:46Lee's Wadi a and rose and I'm gonna sharpen it
7:49because I like when My lip liners can be used for double use,
7:52either for my lips or to like can stab somebody.
7:55I like to do like a Cupid's bow.
7:57I've been into it lately. I kind of switch it up all the time.
7:59She left my whole makeup bag at her friend's house,
8:02but she's so sweet. Like even though I'm so mad at her,
8:05she went and bought a whole new makeup set the night that she lost it
8:09and picked it up for me the next day
8:11and we ended up finding it though
8:13it was just so sweet. She was about to buy my Louis Vuitton pouch.
8:16She's gonna buy me a new one.
8:17Some people didn't understand the crash out in the car
8:21like why I was so mad that she lost my makeup
8:23but like on a trip all my favourite makeup is in there and I like
8:27it was just annoying cause we had so many events to go to. Okay,
8:29that up? Okay,
8:30I cannot be speaking and doing lip liner.
8:33I just realised, let me do this off camera.
8:34That's my first layer
8:36and you can leave it like that and just put gloss on top.
8:39But I'm gonna show you guys all my combos
8:42because this is a Vogue beauty secret video.
8:45This is actually one of the lip liners that she got me as an apology
8:49when she bought me all the new makeup
8:51and I actually really like it.
8:53It's Anastasia In shade rose dream.
8:57Ah, tea.
8:58Oh my God. Wait, no.
9:00I am so obsessed with this lip colour.
9:01Like look at this. It just gives,
9:03it gives everything I want in a lipstick.
9:06I like to wear a lot of Browns
9:07and I like to match my lip liner with what I'm wearing.
9:11I got this tip from the one and only Dimitri Mia Khaligaris.
9:15I will use my eyebrow pencil as a lip liner
9:19because it is the perfect brown
9:21and it matches my eyebrows.
9:22Yes. Also guys,
9:24I can't get over how tea this fit is.
9:26I don't do a lot of brown
9:27and I actually started doing this during Halloween for our costumes.
9:33I want to match the brown on my nose to my lips.
9:35And I was like, okay,
9:37let me try Dimitri's technique and it was so tea.
9:40So I put a little bit right here and a little bit right here
9:44and it just makes it less pink and more like a neutral kind of color.
9:48I just started doing this too
9:50and I got this from Ellie from her dear makeup.
9:53I don't know what happened
9:54but like our Halloween makeup
9:56like kind of evolves my makeup routine a little bit
9:58and I started doing like
9:59really weird new shit that just have been working really well.
10:02I will put a little bit right here.
10:05If you overdo it, it will look really bad.
10:07It makes my lips just a little bit Longer,
10:09a little bit more like a slight smirk
10:11like I'm smirking at you bitches all day. Oh,
10:14now that it that's here.
10:15Convenient for the next step.
10:17Let's do my eyebrow.
10:19Ali's the only one that I trust to pluck my eyebrows.
10:22She's so good at it. I have the thinnest eyebrows out of all of us.
10:25I would pick up my hair when I was stressed,
10:27especially when I was in university.
10:29I stopped it though. My eyebrow hair grew back
10:32and I've been experiencing like thicker eyebrows,
10:35which is really weird. And I love my eyebrows now.
10:38If I overdraw them, they look bad.
10:42Someone in my family will always notice if I overfill in my eyebrows
10:45and they'll be like, um,
10:46your eyebrows are off today
10:47and I'm like, oh fuck,
10:48I did it again. I just do the ends like that and then just the front.
10:51Dimitra has the, when I say the thickest eyebrow hair,
10:54it's so weird cause like we have really similar hair.
10:57Her hair is so much thicker than mine.
10:58If you pluck out her eyebrow hairs,
10:59like it will like actually bleed.
11:01That's how thick her hair is.
11:02It's crazy. Gel these mofos in place. That's the final shape.
11:09Okay, my makeup up close does not look blended.
11:11I promise guys, it's more blended in person.
11:14I will take the excess on my brush
11:17and just put a little bit right here
11:19like just to blend it all together and Then like a touch on my nose
11:22like, like literally like that.
11:24That's it. You can't even notice the difference.
11:26I don't know. Makeup so far the Romanian
11:30my given Victoria's Secret Vogue model.
11:32Next. I just blend out my nose.
11:34This is the most important part.
11:36If you this up and when I fuck this up,
11:39it like actually like ruins my makeup, bro. Okay,
11:42first off, show right here.
11:43I'm completely fucking out.
11:46I place this on my nose. Up,
11:48up and then actually on the whole thing.
11:49So I guess the going up didn't even fucking matter.
11:52And it kind of gets rid of like the color that we put on and like
11:54blends it a little bit. I use the, okay,
11:57why the my hair look like that?
11:58I use the Urban Decay and it doesn't give me eczema.
12:01Mia drenchers the living out of her face.
12:05Like her makeup is leaking off her.
12:07It's actually a little bit insane.
12:08She never has her own setting spray
12:11so she uses mine. So I buy a lot of these.
12:15I hate this feeling. To have water like this on my face
12:18is one of my least favorite feelings.
12:20It makes me like,
12:21not too much, not too much.
12:23This comes back to all my layering.
12:24I now add, yes,
12:26another blush. Don't kill me.
12:28Rosie glow from Dior. Okay.
12:30What the fuck is on my face?
12:31Hold on. I don't know what's on my face,
12:33but it's Brown okay,
12:35honestly, whatever powdered bronzer and she's bronze by Patrick Todd.
12:38This is a new tip guys. This tip has been a lifesaver.
12:42I will go down here like this
12:44like this and not only does it low key snatch my jaw,
12:47you can't overdo it like this might like make or break your makeup
12:50going down like this blend out my contour
12:53so these final steps are like
12:55the steps that really start bringing everything together
12:57so I'm gonna take again
12:58my pencil that we used for our lips and our eyebrows
13:02like this down my nose
13:03Demetri and I forget to blend in and Loki looks bad
13:05but like blend it
13:06and it'll actually look fire a little bit right here
13:10and then it just leaves like a sunkissed like natural tan.
13:12I contour my nose we can't really tell
13:14you know I love the Patrick tall lip glosses
13:17and I have it in like a darker colour
13:19and that was my go to and I fucking lost it
13:21so I'm gonna put the juicy tube on top.
13:23I add this in the middle.
13:24I will put a little bit right here and a little bit right here
13:27not too much when you put too much
13:29it's like I'm literally spitting
13:31and I'm speaking and it's coming off of my mouth
13:33that's really gross. Sorry
13:34that combo is just Romanian like tea.
13:38I put too much after saying don't put too much
13:40oh my God like it's Going everywhere. Next,
13:42what's next?
13:44What's next in my own routine that I do every fucking day?
13:49my powder puff is on the ground.
13:50It's fucking disgusting. I stepped on it.
13:52The amount of powder puffs I go through,
13:54these are from shoppers so they're like like a dollar e curl my lashes
13:57and I like this specific eyelash curler
14:00because it doesn't catch my eyelid,
14:02which is aka the worst fucking pain in the world.
14:05This one is like meant okay,
14:07I have an eyelash in my ow,
14:09this hurts. Fuck.
14:10Then I take the better than sex eyelash primer to make sure
14:13this has really thick care.
14:15She naturally has the craziest most beautiful eyelashes in the world.
14:19Another beauty secret is the last eyelash I will tuck in,
14:24attach it to that one and it like naturally will lift up my eye.
14:28This keeps my eyelashes up all fucking night.
14:31Like I can be crying like bawling my eyes out all day.
14:35My eyelashes will be like this.
14:37Next mascara is the Milani Eyelash Tubing Mascara.
14:43At the end of the night my mascara will wash off so easily
14:46instead of me losing lashes trying to scrub this shit off
14:49and these lashes will stay up all day,
14:51which is insane. Okay,
14:52for eyeshadow, I use the same bronzer and I just like put it everywhere.
14:57I don't know I am obsessed
14:59like absolutely obsessed with sparkles.
15:02I'll take the Patrick Todd eyeshadows
15:05and I will put the sparkly one right in my centre
15:09right here. I'll take the darker colour
15:11and I will just reapply it where I put the bronzer.
15:16So cute.
15:17This is another product that Demitra bought me when she lost my shit.
15:21But this is the Urban Decay 24 hour White Water Liner.
15:25This is one of my favourite steps as well.
15:28And then I'll take the hourglass in
15:31like this brown colour and waterline the top of my eye.
15:35I'm not gonna do it today,
15:36but like if I'm going out,
15:38I do it actually. Let me fucking do it. Whatever.
15:40I used to struggle so much putting on eyeliner with my hooded eyes,
15:44but I just, I don't know.
15:45One day I woke up and I was like,
15:47and I was like, holy shit.
15:48I was just talking crazy game,
15:50but I just. Okay guys,
15:51here's the final results of my everyday makeup routine.
15:54Let us know whose makeup routine is your favourite,
15:57which one you tried. Let us know if you guys want any other tutorials.
16:01I feel like it's so different from stuff that we usually do.
16:04Also Vogue, this is our audition. Bye guys.
Mind Map
Loading mind map…
Viral Breakdown
Hook (primeiros 3 segundos)
- O que acontece: "Welcome back Vogue. My name is Sunday Kalaharis and today I'm gonna be showing you my deepest, darkest beauty secrets and that's why I'm wearing my Victoria's secret robe."
- Tipo de hook: Cena + Promessa de segredo íntimo (abre com um nome de marca aspiracional + "deepest, darkest beauty secrets")
- Por que prende: Cria curiosidade imediata ao prometer conteúdo exclusivo e proibido, enquanto o visual do roupão da Victoria's Secret entrega estética aspiracional. O espectador quer saber qual é o segredo que ela nunca contou.
Ritmo Emocional
- Curiosidade → "deepest, darkest beauty secrets"
- Humor/Leveza → "figs give like yeah" + "I ate half the bowl"
- Identificação → "I have really bad eczema" (vulnerabilidade real)
- Tensão cômica → "I forgot my skin tint" + "my dumbass has not been filming"
- Suspense → "fingers crossed I don't have a reaction to them"
- Clímax → "this is actually giving magic trick like where the fuck did they go" (transformação under-eye)
- Resolução + Humor → "I like when my lip liners can be used for double use, either for my lips or to like can stab somebody"
- Clímax emocional: O momento em que ela esquece de filmar por 10 minutos — quebra a quarta parede e humaniza totalmente a criadora.
Densidade de Palavras-Chave
- "Vogue" (repetido 4x) → alcance algorítmico (marca aspiracional, SEO de tendência)
- "Victoria's Secret" (3x) → alcance algorítmico + apelo emocional (luxo, estética)
- "eczema" / "sensitive skin" (5x) → apelo emocional (identificação com problema real)
- "Demetra / Ellie / Mia" (nomes das irmãs, 8x) → apelo emocional (dinâmica familiar, fandom)
- "snatched" (3x) → alcance algorítmico (gíria viral de beleza)
- "tea" (4x) → apelo emocional + gíria geracional (conexão com público jovem)
- "dumbass" / "fuck" (6x) → apelo emocional (autenticidade, quebra de formalidade)
- "blend" (7x) → alcance algorítmico (termo técnico de maquiagem, tutorial)
- "lip liner" (8x) → alcance algorítmico + apelo emocional (produto específico, dica prática)
Por Que Viralizou
- Autenticidade crua: Ela esquece de filmar, engasga com o próprio cuspe, chama a si mesma de "dumbass" — isso quebra a barreira do tutorial perfeito. O espectador sente que está vendo uma amiga se arrumando, não uma produção roteirizada.
- Vulnerabilidade como isca: Revelar eczema, under-eye bags reais, textura de pele — isso gera identificação imediata. "I have really bad eczema" é a linha que conecta com milhões que sofrem do mesmo problema.
- Dinâmica familiar como gancho narrativo: As irmãs viram personagens (Demetra que esfrega o rosto agressivamente, Mia que perdeu a nécessaire). Isso transforma um tutorial em uma novela, fazendo o espectador querer saber "o que mais vai acontecer".
- Humor auto-depreciativo como motor de compartilhamento: "I like when my lip liners can be used for double use, either for my lips or to like can stab somebody" — frases assim são clipeáveis, viram quotes, viram memes. O algoritmo favorece conteúdo que gera engajamento por comentário e compartilhamento.
- Marcas aspiracionais + dicas reais: Victoria's Secret, Charlotte Tilbury, La Roche-Posay — ela entrega o "sonho de consumo" mas com a verdade de quem tem eczema. Isso cria um contraste poderoso: "ela tem os produtos caros mas também tem os mesmos problemas que eu".
O Que Você Pode Roubar
- Comece com uma promessa de segredo íntimo: "Deepest, darkest beauty secrets" funciona melhor que "aqui estão minhas dicas". O espectador quer sentir que está recebendo informação exclusiva.
- Quebre a quarta parede com falhas reais: Esquecer de filmar, engasgar, perder o pincel — esses momentos geram mais engajamento que qualquer dica técnica. O erro vira o clímax.
- Transforme produtos em personagens: Não liste itens — crie histórias em volta deles. "Mia perdeu minha nécessaire" é mais interessante que "uso esse lápis". A narrativa emocional faz o produto ser lembrado.
