Transcript
0:00There is only one thing you need
0:01to make your video work well,
0:02and it is not the best set and the best editing.
0:04The trick is in the script.
0:05For your video to be watched to the end
0:07You need Open Loops.
0:08This is a technique used by many creators,
0:10but it is also used by directors and writers.
0:13How does it work?
0:13And examples?
0:14Open loop moves
0:16such as open loops or cycles,
0:18and it is a matter of opening a cycle that generates
0:20questions in the minds of your audience,
0:21close it and open another one automatically.
0:23For example,
0:24saying,
0:25I programmed my ad campaign,
0:26I saw the metrics and found something I didn't expect.
0:29That one I saw something I didn't expect.
0:30It is an open loop.
0:31It generates doubts because details are missing,
0:33what did you see?
0:34And to find out you have to keep watching the video.
0:36When a cycle opens,
0:37our brain thinks,
0:38I need to close it,
0:39and that feeling
0:40of needing an answer
0:41is the one that will make them watch your video to the end.
0:43Also
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